The hoodies, long-sleeved T-shirts and tote bags in the sustainable Eyescapes series feature an image of Kate’s iris captured by famed photographer Rankin. The collection, which relaunches on 3 May, was developed by the British supermodel and KMA Studio.
All products are made using ethically sourced organic cotton and shipped in recyclable packaging. Ten percent of all sales will be donated to Sightsavers to help prevent avoidable blindness around the world.
Kate said: “Since everyone was living in hoodies in lockdown, the team at the agency and I decided it would be fun to create some merchandise of our own. We used my iris image printed onto organic cotton, working with ethical producers and sourcing recyclable packaging and swing tags to make this a sustainable collection.”
Products are available exclusively on the KMA Studio website.
KMA Studio was founded in 2020 as a way for Kate Moss Agency to explore branded merchandise. All KMA Studio projects will be sustainable collections focusing on ethically produced garments.
From buying merchandise to organising a fundraising push, there are loads of ways you can help Sightsavers change lives around the world.
Learn how you can helpSightsavers is at the 100% Optical conference in London on 24-26 February, to raise awareness about avoidable blindness and invite eye health professionals to help protect sight worldwide.
The Leona M. and Harry B. Helmsley Charitable Trust has awarded Sightsavers a grant of US$2.19 million to help fight the disease.
Sightsavers did incredible things during the year, but we couldn’t have done it without your help. Learn about our achievements, all made possible by you.